Scale XP
Project
Brand, Web & App
Date
2024
Scale XP uses intelligent automation and AI to enhance teams' finance data and expedite monthly accounting. Through its sophisticated reports, comprehensive dashboards, and effortless presentations, ScaleXP caters to a vast array of businesses.
I evolved the creative art direction for the brand, website and product experience. Modernising the design and simplifying the UX to appeal to a wider audience, helping ScaleXP convert more customers and grow faster.
My work on the product experience and website has helped drive Scale XP’s growth and increased customer advocacy, as shown by consistent 5-star reviews that often mention design and ease of use.
